ViaJay (Jay Kim) designs and produces a range of innovative creations
from sexy halter tops and booty-short ensembles to full faux-fur outer
regalia. Her styles focus on functional urban beauty and elegant
Artistic and creative at a young age, Jay learned to sew when she was
ten. She veered course towards a career in law but, after practicing
for five years, felt stifled by not tending to her creative
sensibilities and passions. After fleeing the law in October of 2003
(she has yet to be apprehended!), she took to DJ-ing thick bassy breaks
and knitting and sewing with fervor. She began to design and create
clothes for herself and friends, received immediate support and
encouragement and has been producing fiendishly ever since!
Jay loves the interactive process of commission work with clients
varying material, theme and style through the range within which
they're comfortable, then pushing the boundaries ever so slightly to
reach their most expressive personal edges.
Jay came to the States from Korea at the age of eight, and has been living in
SF since 1989.